The business model of mobile and PC gaming has shifted dramatically over the past decade.

Developers must walk a fine line between profitability and maintaining a fair competitive environment.
The Rise of the Battle Pass
One of the most universally accepted forms of monetization today is the seasonal battle pass.
Battle passes are relatively cheap.Everyone earns some rewards.Passes are more transparent than gacha mechanics. Pay-to-Win vs. Pay-to-Progress
A massive point of contention in the community is whether these games are inherently pay-to-win.

Fortunately, matchmaking systems generally pit players of equal card levels against one another.
Monetization TypePlayer ImpactCosmeticsZero gameplay impactGacha DropsSpeeds up leveling What Comes Next?
Developers are constantly exploring new ways to monetize without alienating their core audience.

As long as the core gameplay remains engaging and fair at the esports level, the genre will thrive.

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